3 Free Ways You Can Market Your Home Business Start Up

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Don’t have a $20,000 budget to market your new Home Business Start Up?  You don’t need one.  You just need some common sense, will power, and expert advice that you are dedicated to utilizing in your marketing strategy.  If you don’t have a big marketing budget, there are many things you can do absolutely free to promote your Start Up.  And in this post, we will take a look at three ways you can market your business without spending a penny.


Good Ol’ Fashioned Word-of-Mouth Marketing:Affiliate Marketing

It doesn’t matter if you have an online or offline business, you will always benefit from word-of-mouth.  And thanks to the advent of technology, rapid changes in the way we communicate, and the dominant presence of Social Media, word-of-mouth marketing is no longer confined solely to offline, in-person communication.  Social Media is, of course, one of the most powerful ways to conduct word-of-mouth marketing now.

If you want to take advantage of one of the most effective (and absolutely free) ways to market your Home Business Start Up, word-of-mouth can do wonders for you.  Simply make a list of friends and family and contact them asking them to check out your business, share it on their Social Media pages, or tell their friends about your business if they think that person would benefit from your products or services.  Word-of-mouth can be like wildfire.  The more people who talk about your Home Business, the more people who KNOW about it.

Start a Blog:

Eventually you may get to a point when you hire professional bloggers to churn out consistent, high quality content for your blog.  But in the beginning, when your Home Business is working with a limited budget, the best thing you can do is write your blog posts yourself.  After all, you are the expert and the founder of your Home Business Start Up; people want to hear directly from you.  Decide how often you will be able to publish a new post and commit to a schedule.  Don’t try to write a new post every day if you can feasibly only commit to one a week.

Consistency is one of the most important elements here.  With consistency, you can grow a following and they will be able to regularly check in knowing when they can view your next piece.  A blog is a way to build rapport with your audience.  You can provide them with some free, helpful resources or communicate with them about the latest happenings in your Home Business.  Building a rapport is part of building relationships, and building a relationship is part of building loyal, repeat customers.

Focus on Building Your Personal Brand:Branding Diagram Businessman

When you are a Home Business Start Up owner, you have to focus on more than just marketing your business.  You have to market yourself as well.  You are undeniably a part of your business brand and you become a brand in a way when you are running a Home Business.  In order to strengthen your brand identity, you need to establish a trustworthy reputation as well as establish yourself as an authority figure in your subject matter.  This is done by proving yourself to be helpful to current and potential clients, always offering sound advice, and valuing integrity.

Another part of building your personal brand is by leveraging your personality.  Identify your strengths and what makes you likable and use those things when marketing yourself across Social Media, on your blog, in any videos you create, and of course, in every single in-person encounter.  People want to buy things from people they like, not necessarily because they need or want the things you are selling.


Looking for more tips on marketing your Home Business Start Up and becoming a Digital Entrepreneur?  Keep reading our other blog posts!  Much more useful information, education and training, as well as some very powerful Home Business and Online Marketing related systems and opportunities, please peruse our Blog site http://OnlineMarketingHomeBusiness.com today.  We look forward to assisting you in your Digital Marketing ventures!


Marv Wells

Marv Wells & Logos


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