Basic Rules of Good Website Design :: Tips #2

Now, some more of the basic tips of web design to enhance your Online Marketing.

Successful Website Words

Your Web Site Layout & Design Should be Consistent Throughout the Site:

  • Just as in any document formatted on a word processor or as in any brochure, newsletter, or newspaper formatted in a desktop publishing program, all graphic images and elements, typefaces, headings, and footers should remain consistent throughout your web site.  Consistency and coherence in any document, whether it is a report or a set of web pages, project a professional image.
  • For example, if you use a drop shadow as a special effect in your bullet points, you should use drop shadows in all of your bullets.  Link-colors should be consistent throughout your web pages.  Typefaces and background colors, too, should remain the same throughout your site.
  • Color-coded web pages, in particular, need this consistency.  Typefaces, alignment in the main text and the headings, background effects, and the special effects on graphics should remain the same.  Only the colors should change.

Your web site should be quick to download:

  • Studies have indicated that visitors will quickly lose interest in your web site if the majority of a page does not download within 15 seconds. (Artists’ pages should have a warning at the top of their pages.)  Even web sites that are marketed to high-end users need to consider download times.  Sometimes, getting to web sites such as Microsoft or Sun Microsystems is so difficult and time consuming that visitors will often try to access the sites during non-working hours from their homes.  If your business does not have good brand name recognition, it is best to keep your download time as short as possible.
  • A good application of this rule is adding animation to your site. Sure, animation looks “cool” and does initially catch your eye, but animation graphics tend to be large files.  Test the download time of your pages first.  If the download time of your page is relatively short and the addition of animation does not unreasonably increase the download time of your page, then and ONLY then, should animation be a consideration.
  • Finally, before you consider the personal preferences of your web page design, you should consider all of the above rules FIRST and adapt your personal preferences accordingly.  The attitude “I don’t like how it looks” should always be secondary to your web site’s function.  Which is more important: creative expression/corporate image or running a successful business?

I hope you have gotten something out of these web design tips for use in your web site(s).  Have a fine day!  Good luck in your Home Business.


Marv Wells

Marv Wells & Logos


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