Can I Start Home Based Business Without a Website?

Website & NetworkAccording to the research firm¬†Clutch, about 46 percent of Small Businesses don’t have a website. ¬†The main reasons given for this are:

  • ¬† ¬†A website isn’t relevant to their business or industry
  • ¬† ¬†A Social Media profile does the job
  • ¬† ¬†It costs money
  • ¬† ¬†It requires maintenance
  • ¬† ¬†It requires technical knowledge

To those familiar with building websites and with business uses of websites, the above don’t quite ring true. ¬†They aren’t¬†solid¬†reasons for failing to use¬†a website¬†when you¬†Start Home Based Business. ¬†We will explore these ‚Äúreasons‚ÄĚ next:

A Website Isn’t Relevant to My Business

A website is the Internet equivalent to advertising signs along a highway, on the sides of commuting buses and trains, or on buildings. ¬†Those signs get a lot¬†of exposure to people walking or driving by them. ¬†They are used because they work. ¬†To say that a website isn’t relevant to your Home Business Start Up is like saying that ‚Äúadvertising isn’t relevant‚ÄĚ. ¬†Unlike a simple sign with its limited space, a website can tell as much or as little about your business as you like.Successful Website Text

Getting new customers is important when you¬†Start Home Based Business, and requires some sort of exposure. ¬†The Internet is just another form of exposure to people. ¬†Even if your Home Business sells physical goods or services to your local town, a website that mentions the location of your local business will attract visitors within driving distance of your business. ¬†That’s because the Search Engines pick up on these mentions of your town and send Internet traffic from people living near you. ¬†People often research the Internet using their mobile devices before placing a call or visiting a nearby business.

A Social Media Profile Does the Job

When properly used, Social Media can bring in a lot of new business. ¬†However, if you aren’t using it in conjunction with your own website, you are losing a lot of potential business. ¬†There is only so much you can do with your Social Media Profile. ¬†You can edit your basic Profile information to include contact details such as your physical address, phone number, and Email address. ¬†While some platforms offer more of an online presence than others, they don’t come close to what you can do with your own website.

There are other problems such as the fact that Social Media platforms call the shots about what you can and can’t do in their Terms of Service. ¬†They can discontinue or change any feature that they please, even if it hurts you when you Start Home Based Business. ¬†When they make changes to their platform, it’s to further their business, not yours. ¬†Too much reliance on any one platform is bad business, because even one policy change can set you back.

A Website Costs Money

Websites can cost a lot of money but they don’t have to. ¬†There are some very powerful Content Management Systems (CMS) that let you set up highly functional and attractive websites for free. ¬†WordPress is one example. ¬†You may have to buy a website “Theme” for the CMS, if the free ones aren’t a good fit for your Home Based Business. ¬†But you shouldn’t have to pay much more than $50 for these. ¬†If you don’t want to set it up yourself, there are many capable and affordable Freelancers for hire who specialize in the popular Content Management Systems.

A Website Requires MaintenanceGold Dollar Sign

This depends on how you go about setting up your website.  Maintenance for many of the popular Content Management Systems amounts to installing updates when they come out.  You can do this by clicking a few buttons.  Your WordPress Theme may also require an occasional update, which again only amounts to clicking a few buttons.  One reason some Content Management Systems become very popular is their ease of use.

A Website Requires Technical Knowledge

As mentioned above, Content Management Systems are popular because they’re designed for user friendliness. ¬†You can easily create a website and add new web pages, blog posts, photos, videos, and many other features without any specialized technical knowledge.

 

Your website is a piece of online “real estate” that you own. ¬†It provides Internet exposure to your Home Business Start Up, and helps to build your brand. ¬†Without a website, you’re leaving money on the table.

For plenty more useful information to help you Start Home Based Business, and some very powerful Home Business systems and opportunities, please peruse our Blog site http://OnlineMarketingHomeBusiness.com today.  We provide inspiration, education and training to assist you with your Home Business Start Up or in your Online Marketing efforts.  We at OmniTech Enterprises, LLC will help you start and/or grow a profitable Digital Business.  To your success!

 

Marv Wells

Marv Wells & Logos

 

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