Defining a Profitable Niche for Your Home Business Start Up



Target Customers Diagram


If you’re thinking about launching a Home Business Start Up, you’ll need to choose a niche.  Sure, there are some Online Businesses that sell ALL types of products and services, such as Amazon.  But attempting to muscle your way into a highly competitive market without focusing on a specific type of product or service is a sure-fire recipe for failure.



What is a Niche?

A niche, when used in the context of Online Marketing, is a smaller and more specific segment of a larger market.  Instead of selling all jewelry types, for instance, perhaps you can focus specifically on wedding bands — with wedding bands being your niche market.  You could even go deeper by focusing your business around titanium wedding bands.

Of course, wedding bands is just one example of a niche market.  There are countless niches in all major markets; it’s up you, however, to choose the right one for your Home Business Start Up.

Why Should I Use a Niche?

While there’s no rule, written or unwritten, stating that you must focus your business on a specific niche, doing so offers several key benefits.  By targeting a niche, you’ll have less competition, making your job in becoming profitable ten times easier.

Competition isn’t necessarily bad, as it indicates other companies are turning a profit.  Too much competition, however, plummets product/service prices, lowering the return on investment (ROI) for companies.  If you’re a large, established company, you may survive.  A Home Business, on the other hand, may struggle to turn a profit in a highly competitive market, which is why it’s a good idea to target a niche.

Targeting a specific niche also improves credibility.  Your target audience will view your business as being the leading authoritative figure for its niche.  As such, you’ll have the upper-hand on “generalized,” non-niche businesses that sell similar products or services.

There are also some potential disadvantages to using a niche, such as a smaller target audience and limited growth.  With that said, most seasoned entrepreneurs will agree the benefits of niche businesses greatly outweigh the disadvantages.

Tips on Choosing a Niche for Your Home Business Start Up:

  • Create a list of your professional skills and experience
  • Brainstorm general ideas for your business (e.g. freelance work, Affiliate Marketing, graphic design, web development, e-commerce, drop-shipping, etc.)
  • Identify possible sub-segments within each of these business ideas
  • Research profitable keywords surrounding your business.  The AdWords Keyword Planner tool is perfect for the job, as it reveals keyword search volume, competition, and even average bid prices on AdWords.  You should choose a niche with low competition and moderate search volume.
  • Ideally, you should also have skills and/or experience in your niche.  You can always learn from scratch, but it’s easier if you have experience
  • Research existing competition for your preferred niche.  If the top search listings for your niche’s keywords are general websites, you shouldn’t have a problem dominating it

I’ve Selected a Niche, So What Next?

After choosing a niche for your Home Business Start Up, it’s time to turn your vision into a reality.  There’s no linear path to achieving this objective, as it varies depending on the type of business and the niche.  However, in most circumstances the best course of action is to register a Domain Name, preferably containing your niche’s primary keyword or a close variation.Businesswoman Marketing Words

With your Domain Name registered, you should begin building the foundation of your Niche Business.  Again, this varies depending on your business type and niche.  If you plan on launching a website that’s monetized through Affiliate Products, you should go ahead and get your website up and running, after which you can add content and search for Affiliate Offers.


Are you looking for more useful niche information for your Home Business Start Up?  We at OmniTech Enterprises, LLC are here to help you become successful.  As your time permits, please peruse our Blog site: today.

We teach Digital Entrepreneurs how to start and grow a profitable Online Marketing Business with our unique training & coaching, and world-class live events.  Additionally, we help to support Small Business entrepreneurs worldwide, with funding opportunities to manage and grow their businesses.  We look forward to assisting you in the best way possible.


Marv Wells

Marv Wells & Logos


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